“Hoppiness is Happiness” — On the label of Victory’s Hop Wallop

“Beer: So much more than just a breakfast drink.” — Whitstran Brewery sign

“Drink Good Beer — Be Kind — Tell the Truth” — Motto at Flatlander’s Brewery

“A ‘good’ beer is one that sells! You may think it sucks, but if the market embraces it, so be it. Now a ‘great’ beer or world-class beer is another matter…” — Jim Busch

“We are here to drink beer … and live our lives so well that Death will tremble to take us.” — Charles Bukowski

“Marriage is based on the theory that when a man discovers a particular brand of beer exactly to his taste he should at once throw up his job and go to work in a brewery.” — H.L. Mencken

“I know I’m drinking myself to a slow death, but then I’m in no hurry.” — Robert Benchley

“Alcohol is a very necessary article. It enables Parliament to do things at eleven at night that no sane person would do at eleven in the morning.” — George Bernard Shaw

“Alcohol is like love. The first kiss is magic, the second is intimate, the third is routine. After that you take the girl’s clothes off.” — Raymond Chandler

“I have to think hard to name an interesting man who does not drink.” — Richard Burton